With over a decade of freelance experience, I thoughtfully design, expertly build and carefully maintain meaningful, results-driven websites that are a pleasure to use.
I am available for new freelance projects, let's chat!
Custom themes, plugins and online stores built to perform, scale and stay easy to manage, with expert ongoing support.
Beautiful, conversion-focused web design crafted thoughtfully around your brand, goals and target audience.
Modern, responsive and interactive websites hand-crafted on clean, accessible and highly performant foundations.
Conversion-optimised online stores designed to sell, from compelling product pages through to a smooth checkout.
Technical SEO, Core Web Vitals optimisation and data-driven content strategies for sustainable organic growth.
Proactive updates, security monitoring, automated backups and performance tuning to keep your site healthy.
Third-party logos and trademarks are the property of their respective owners and are used solely to indicate relevant experience and technologies. No endorsement or affiliation is implied.
A small selection of recent projects I've had the pleasure of working on.
About Me
I'm Adam — a freelance web designer, developer and WordPress expert based in the UK. With 15+ years of freelance experience, I've been helping businesses, startups and agencies bring their ideas to life online.
I care deeply about the craft: clean code, thoughtful design, fast load times and websites that genuinely work for and delight the people using them. Whether it's a brand-new build or rescuing an existing project, I bring the same attention to detail.
More about mePartnering with ambitious teams to build better digital products.
Zero to Launch. I help founders turn ideas into reality, building MVPs and scalable platforms with a solid technical foundation.
Growth & Impact. Professional, high-performing websites without the agency bloat. Cost-effective solutions that drive results.
Reliable Partner. White-label development and overflow support. I integrate seamlessly with your team to deliver projects on time.
Thoughts on web design, development and the craft of building for the web.
WordPress 7.0 was supposed to ship yesterday. The AI infrastructure is getting all the attention, but the most useful features in the release are the ones nobody's writing about, and some long-overdue
A curated collection of the best free online tools for testing your website — covering performance, SEO, security, accessibility, email deliverability, DNS, and more.
That thing where someone asks you how to do Y, and it slowly dawns on you that Y has nothing to do with what they actually need.
I typically work on a fixed-fee basis for projects with a clearly defined scope, so you know exactly what the investment will be upfront. For ad-hoc maintenance or ongoing support, I offer flexible retainer packages or hourly billing.
Most standard brochure websites take between 2 to 3 weeks from start to finish, depending on the complexity of the design and how quickly content is provided. Larger, more complex projects or custom applications will vary.
Absolutely. Performance and technical SEO are built into my process, not added as an afterthought. I ensure every site I build is fast, accessible, and follows Google's best practices to give you the best start in search rankings.
I don't sell hosting directly, but I can recommend excellent providers and handle the entire setup and configuration process for you. This ensures you own your accounts and have full control over your digital assets.
I'm based in the UK and work with clients remotely across the country and internationally. Everything is handled online — calls, briefs, reviews and handovers — so location is rarely a barrier. If you're looking for a UK-based freelance web designer or developer, I'm well placed to help.
Yes — redesigns and iterative improvements are a large part of what I do. Whether you need a full visual overhaul, a performance audit, or targeted improvements to specific pages, I can assess what you have and work out the best path forward, without starting from scratch unnecessarily.
Yes. Where possible, I build on platforms like WordPress that give you full control over your content without needing developer input for day-to-day updates. I also offer training and documentation so you feel confident managing your own site from day one.
Yes — I offer ongoing maintenance and support retainers for sites I've built as well as inherited projects. This covers security and plugin updates, content changes, performance monitoring and emergency fixes, giving you peace of mind that your site is in safe hands.
I'm currently available for new freelance projects. Let's talk.
