What I Do
Services
Full-service web design, development and digital consultancy. From strategy through to launch and beyond.
Web & UI Design
Beautiful, conversion-focused websites designed around your brand and audience.
Learn more →User Experience Testing
Intuitive interfaces and seamless user experiences backed by research and testing.
Learn more →WordPress Development
Custom themes, plugins and WooCommerce stores built to perform and easy to manage.
Learn more →Bespoke Web Development
Modern, responsive and interactive builds with clean HTML, CSS, JavaScript and PHP.
Learn more →E-Commerce
WooCommerce and Shopify stores that convert browsers into buyers.
Learn more →SEO & Performance
Technical SEO, AEO for AI search, Core Web Vitals optimisation and data-driven growth strategies.
Learn more →Technical Project Oversight
Independent technical supervision to protect your investment and keep agency projects on track.
Learn more →Maintenance & Support
Updates, backups, security monitoring and performance tuning to keep you running.
Learn more →Emergency WordPress Support
Fast help when your WordPress site is hacked, broken or down.
Learn more →
Freelance Web Designer & Developer
One person, start to finish
I'm Adam, a freelance web designer and developer based on the south coast of the UK with over 15 years of experience. When you work with me, you work with me — the person doing the design is the person writing the code, and the person you email in eighteen months' time when something breaks.
That matters more than it sounds. Nothing gets lost being passed between a designer, a developer and an account manager, because there aren't any. You get one person who understands the whole thing and can tell you honestly what's worth doing and what isn't.
It also means I'm not trying to sell you a bigger project than you need. If a service page here describes something you could reasonably do yourself, I'll say so — that's why there's a knowledgebase full of guides for fixing things without hiring anyone.
How working together goes
The details change depending on whether you need a new site, a rescue job or ongoing support, but the shape is the same every time.
A conversation
A free, no-obligation call where you tell me what you're trying to achieve. Not a sales pitch — often the most useful outcome is realising the thing you asked for isn't the thing you need.
A clear quote
A fixed price for a defined scope, in writing, before any work starts. You'll know what's included, what isn't, and what would count as extra. No hourly meters running in the background.
The actual work
You see progress as it happens rather than a big reveal at the end, so there's room to change direction while changing direction is still cheap.
Launch and after
I'll show you how to run the thing I've built. After that you can take it from here, or keep me on a maintenance plan so updates, backups and security aren't your problem.
Frequently asked questions
I'm not sure which service I need. Where do I start?
Start with a conversation rather than a service page. Most people arrive describing a solution ("I need a new website") when the real problem is something narrower — a checkout that loses people, a site that got slow, a brand that's outgrown its design. Book a free discovery call and I'll tell you which of these actually applies, including if the answer is "none of them, here's what to do instead".
How much does a project cost?
It depends on scope, so I quote each project individually after we've talked. I work on a fixed fee for anything with a clearly defined scope, so the number you agree is the number you pay. For ongoing work, maintenance plans start at £75/month, and ad-hoc support is billed hourly.
How long does a project take?
Most standard brochure sites take four to eight weeks from kick-off to launch, depending on complexity and how quickly content comes back to me. Larger builds, e-commerce and custom applications take longer. Emergencies are different — emergency WordPress support is usually same or next day.
Do you work with agencies as well as direct clients?
Both. I take on white-label development for agencies, and I also do the opposite — independent technical oversight for businesses who have hired an agency and want someone on their side of the table reviewing what's being delivered.
I already have a website. Can you work on that instead of rebuilding it?
Usually, yes, and usually that's the better answer. Rebuilding from scratch is often the most expensive way to solve a problem that's really about speed, structure or a handful of pages. I'll look at what you've got first and tell you honestly whether it's worth keeping.
Where are you based, and does it matter?
I'm in Hampshire on the south coast, and I work with clients across the UK and internationally — most projects run perfectly well over email and video calls. If you'd rather work with someone local, I also do web design in Fareham, Southampton and across Hampshire.
Not sure what you need?
Book a free discovery call and I'll help you figure out the best approach for your project.