Upstandesk
Bespoke design and custom WooCommerce theme build for a premium standing desk brand, supporting a rebrand towards business customers with composite products, Google Merchant Centre and in-depth SEO content.
The Brief
Upstandesk supplies premium height-adjustable desks and office furniture for teams who care about health, productivity and design — real-wood worktops, whisper-quiet dual motors, UK craftsmanship and a 7-year warranty. Alongside a rebrand to sharpen the business-facing positioning, they needed a new website that could do justice to the quality of the product and support growth through organic search and Google Shopping.
Homepage designed to reflect a premium, business-focused brand with clear product hierarchy and conversion paths.
The Build
I designed and built the site as a fully bespoke WooCommerce theme, avoiding the compromises of off-the-shelf solutions in favour of something built precisely around the brand and product range. Advanced Custom Fields powers the content management throughout, keeping the backend structured and easy to maintain.
Composite Products integration was a key part of the build, giving customers the ability to configure their desk with different frame colours, worktop materials and accessories in a single, coherent product flow — without the experience falling apart into a series of separate purchases.
Google Merchant Centre was integrated to support Shopping campaigns, with structured product data built into the theme to keep feeds accurate and up to date.
Category pages designed for clarity and conversion, with filterable product listings and strong visual hierarchy.
Product pages built to showcase craftsmanship and configurability, with composite product options integrated cleanly.
Key Features
Bespoke WooCommerce Theme — A fully custom theme built around the Upstandesk brand and product range, with none of the overhead or limitations of off-the-shelf WooCommerce themes.
Composite Products — Customers can configure their desk with worktop, frame and accessory options in a single integrated product flow, keeping the experience cohesive and reducing friction at the point of purchase.
Google Merchant Centre Integration — Structured product data built into the theme keeps Google Shopping feeds accurate and campaign-ready without manual maintenance.
SEO Power Pages — In-depth, optimised content pages targeting high-intent search terms. The standing desk guide is a good example of the depth of content built to support organic visibility.
ACF-Powered CMS — Flexible content management throughout, so the team can update product information, landing pages and supporting content without developer involvement.
Rebrand & Business Focus — The new design and messaging repositions Upstandesk more clearly around its business and corporate audience, reflecting the premium nature of the product range.
The Result
The finished site gives Upstandesk a platform that reflects the quality of its products and gives the business a proper foundation for growth through search, Shopping campaigns and direct conversions. The composite product integration in particular makes the configuration experience significantly smoother than a standard WooCommerce setup would allow.
Delivered in collaboration with Silomedia, with the design and full build led by me.