Scented Ghost Tours Bath
A custom WordPress theme build for the world's first scented ghost tour, bringing a distinctive creative concept to life with interactive paranormal experiments, ticketing integrations and SEO-conscious foundations.
"Adam built and structured my website for Scented Ghost Tours Bath using Advanced Custom Fields (ACF), and his flexibility has been invaluable. He is quick to reply and happy to always help.
The dynamic landing pages, UTM-driven content personalisation, and clean backend structure mean I can run serious marketing experiments without constantly needing redevelopment.
My site is fast, stable, and built properly & not bloated. It gives me full control over content while maintaining performance and SEO integrity. If you're looking for a highly skilled developer who understands both technical build quality and decent marketing knowledge, I would recommend Adam wholeheartedly."
The Brief
Scented Ghost Tours Bath needed a site that could support a genuinely unusual visitor experience: the world's first scented ghost tour. The client already had a clear visual direction, so this project was focused on development rather than design. My role was to take the client-supplied design and turn it into a custom WordPress build that felt polished, fast and easy to manage.
The site also needed to support interactive paranormal experiments, quiz-style content, event bookings and marketing activity, while staying lightweight and search-friendly.
Homepage build from the client's supplied design, with booking, social proof and tour information throughout.
Interactive paranormal content designed to deepen the experience beyond a standard brochure site.
The Build
I built the site as a custom WordPress theme, giving the client a cleaner backend and flexible content management without relying on a bloated page-builder setup. Advanced Custom Fields was used to keep the editing experience structured and straightforward.
Alongside the core theme build, I developed interactive quiz and experiment sections to support the paranormal theme of the business, and integrated Tickettailor for bookings plus Google Analytics for tracking and campaign analysis.
Key Features
Client-Supplied Design, Properly Built - The design direction came from the client, and I translated it into a bespoke WordPress theme that preserved the character of the brand while improving structure and maintainability.
Interactive Experiences - Quiz flows and paranormal experiment sections help the site feel like part of the attraction, not just a place to read about it.
Marketing-Ready CMS - Clean backend structure and flexible content areas make it easier to run campaigns, landing pages and updates without rebuilding layouts every time.
Integrated Booking and Tracking - Tickettailor handles ticketing, while Google Analytics supports ongoing measurement and optimisation.
Strong Local SEO - At the time of writing, the site is ranking on the first page for ghost tours bath against long-standing local competition.
The Result
The finished site gives Scented Ghost Tours Bath a platform that matches the originality of the business itself. It supports bookings, storytelling, experimentation and marketing without becoming cumbersome to manage.
Just as importantly, the technical build gives the client the flexibility to test ideas and evolve the site over time while keeping performance and SEO in good shape.