Helpbox UK

Website improvements and lead gen landing page creation for nationwide accountancy firm.

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Helpbox UK are a nationwide provider of affordable small business accountancy services & business guidance.

I was approached by Helpbox to create a dynamic, localised landing page to funnel their paid search campaign through with the view of increasing conversion rate (quote requests) over their existing information pages.

By changing the URL query string to a specific location, the page would dynamically insert the target location name and keywords in to the page in order to boost the pages Google Ads quality score.

I designed and built a landing page cohesively within their existing WordPress website alongside an engaging multi-step form to allow Helpbox to provide their visitors with efficient, fast quotes for services.


The new landing page was effective in increasing conversion rate.

Happy with the results, I suggested and subsequently undertook further work to improve other areas of the website including mobile responsiveness, bug fixes, website performance and search engine optimisation within the constraints of their existing theme and page builder setup.

Adam Greenough · 15th June 2019 · Filed under Featured, Landing page, Lead generation, PageSpeed, Web design, WordPress